{"id":2349,"date":"2014-04-14T23:53:00","date_gmt":"2014-04-15T02:53:00","guid":{"rendered":"https:\/\/www.studiobaleia.com\/?p=2349"},"modified":"2023-07-21T17:09:07","modified_gmt":"2023-07-21T20:09:07","slug":"iacubo","status":"publish","type":"post","link":"https:\/\/www.studiobaleia.com\/en\/iacubo\/","title":{"rendered":"Iacubo"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2501\" height=\"1031\" src=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b.jpg\" alt=\"\" class=\"wp-image-4200\" srcset=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b.jpg 2501w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b-800x330.jpg 800w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b-1400x577.jpg 1400w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b-768x317.jpg 768w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b-1536x633.jpg 1536w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-07b-2048x844.jpg 2048w\" sizes=\"(max-width: 2501px) 100vw, 2501px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2501\" height=\"1645\" src=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a.jpg\" alt=\"\" class=\"wp-image-4219\" srcset=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a.jpg 2501w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a-608x400.jpg 608w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a-1216x800.jpg 1216w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a-768x505.jpg 768w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a-1536x1010.jpg 1536w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2023\/03\/iacubo-06a-2048x1347.jpg 2048w\" sizes=\"(max-width: 2501px) 100vw, 2501px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2501\" height=\"1377\" src=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05.jpg\" alt=\"\" class=\"wp-image-4170\" srcset=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05.jpg 2501w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05-727x400.jpg 727w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05-1400x771.jpg 1400w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05-768x423.jpg 768w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05-1536x846.jpg 1536w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-05-2048x1128.jpg 2048w\" sizes=\"(max-width: 2501px) 100vw, 2501px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1645\" src=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03.jpg\" alt=\"\" class=\"wp-image-4168\" srcset=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03.jpg 2501w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03-608x400.jpg 608w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03-1216x800.jpg 1216w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03-768x505.jpg 768w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03-1536x1010.jpg 1536w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-03-2048x1347.jpg 2048w\" sizes=\"(max-width: 2501px) 100vw, 2501px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2501\" height=\"1368\" src=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02.jpg\" alt=\"Kinside is a new benefits company bringing a modernized approach to child care. They make finding child care a cinch by providing a nationwide network of daycares and preschools to working parents. When Kinside approached me, they had already started to have some massive wins: they completed Y-Combinator, had major positive responses from parents in beta groups which, in turn, made for a successful first financing round. But their brand wasn\u2019t working for them; it felt generic, lacked personality, and wasn\u2019t reflecting who they wanted to be as a company. I worked closely with the Kinside founders to position them strategically and develop their visual and tonal brand identity. I aimed to make sure that their identity stood out among the rest with bright colors, energetic photography by Diane Villadsen, and real moments that capture being a working parent.\" class=\"wp-image-4167\" srcset=\"https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02.jpg 2501w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02-731x400.jpg 731w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02-1400x766.jpg 1400w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02-768x420.jpg 768w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02-1536x840.jpg 1536w, https:\/\/www.studiobaleia.com\/wp-content\/uploads\/2022\/04\/iacubo-02-2048x1120.jpg 2048w\" sizes=\"(max-width: 2501px) 100vw, 2501px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Iacubo is a live marketing agency based in S\u00e3o Paulo. The clients\u2019 request was for the brand to have a strong presence, but with a timeless design that could convey the versatility of the projects they execute. The goal was to amplify the potential of the clients served by Iacubo, creating a visual identity that was both striking and long-lasting.<\/p>","protected":false},"author":1,"featured_media":4166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_seopress_titles_title":"Iacubo","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[119],"tags":[120,121,122],"class_list":["post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-logotipo","tag-papelaria","tag-site"],"_links":{"self":[{"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/posts\/2349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/comments?post=2349"}],"version-history":[{"count":10,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/posts\/2349\/revisions"}],"predecessor-version":[{"id":4545,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/posts\/2349\/revisions\/4545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/media\/4166"}],"wp:attachment":[{"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/categories?post=2349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studiobaleia.com\/en\/wp-json\/wp\/v2\/tags?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}